Devotees know that Lord Jagannath is not implicated in environmental destruction. However, innocent people may not understand that He has no connection, because Tata Steel Company is currently using the image of Sri Jagannath (displayed in this article) to soften the thrust of their rape of Sukinda Valley, Orissa.

Recent Vaishnava sages, like Srila Prabhupada and his predecessors, envisioned the great contributions that the Vaishnava and genuine Vedic perspectives can make in a world of selfishness.

The goal is to rebuild nature and even more importantly to reestablish the ethos among humans that the higher powers are the owners of nature. Therefore, it is the human duty to serve the higher powers, Their Lordships Radha-Krishna and Their agents, by adhering to the natural order and making natural offerings.

Particularly in India, environmental solutions can be solved within the context of religion. Experts say that a fundamental cause of environmental problems in the West is that the Protestant disregard for God’s nature has allowed business, government, and science to collaborate in the rape and destruction of the earth and its living beings.

Prabhupada"s point about "no scarcity" is extremely important. He was interested to hear that although his disciple was giving fifty percent he had no scarcity of facilities to maintain his family.

Former Vice President Al Gore writes that significant changes are urgently needed to avoid global warming. According to the Save America’s Forests organization, “There is a world deforestation crisis - and America is at the center of the problem.”

Thus, based on the dharma and sva-dharma teachings of Gita, Bhagavatam, and Cc, ISKCON gurus and brahmanas should engage everyone in sankirtana-yajna. They should engage householders who dovetail one percent or more, and brahmacaris and sannyasis who give one hundred percent.

A devotee should learn to direct his or her life in order to obtain needed enjoyment from service to Krishna. Devotees are not enjoyment-seekers, so the hard work of sankirtana service does not frighten them.

They came into Prabhupada's quarters wearing suits, so he called for chairs. Maharaj and the other scientist disciples protested, because his disciples never sat higher than Prabhupada, who was sitting on the floor. Moreover, Prabhupada would not have tolerated such a violation of etiquette from a disciple. Still, Prabhupada insisted, and showed them how much he appreciated their efforts.

In conclusion, devotees generally rely on their own enthusiasm—sustained effort, not simply fervor--to motivate or inspire others. The brahmana or advanced devotee inspires and cares for others by setting an example, applying structure, and offering discipline based on affectionate relationships.

“I see this taking off everywhere. It’s the future, because many temples now have fewer temple devotees but more congregational members. This encourages the masses to participate. Even those who can’t go out for book distribution directly can help by offering service or donating Laxmi for the cause.”