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Dandavats! All Glories to Sri Guru and Sri Gauranga!

Take advantage of the Bhadra Moon!

Wednesday, 04 September 2019 / Published in Book distribution / 994 views

In ancient times, farmers followed the moon cycles across the year to sow or harvest their crops, knowing well that their investments are protected by taking advantage of such opportune moments. Devotees similarly have the opportunity to take advantage of the Bhadra Purnima day every year to gift the Srimad Bhagavatam and increase their devotional credits, as explained in the verse SB 12.13.13 below:

“If on the full moon day of the month of Bhādra one places Śrīmad-Bhāgavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination.” – Srimad Bhagavatam 12.13.13

The Bhadra Campaign started in 2017 as part of the global Go Matsya initiative led by HG Vaisesika Prabhu (NA BBT) to preserve and propagate the Vedic literatures through widespread distribution. Last year, the Bhadra Campaign was an incredible worldwide success – more than 7000 sets of Srimad Bhagavatam were distributed across the world. This year, Bhadra Purnima falls on Saturday, 14th September 2019.

With encouragement and support from the BBT India headed by HG Bhima Prabhu, many temples across India are already taking pledges for the distribution of Srimad Bhagavatam sets via donation on Bhadra Purnima day. HH Bhakti Purusottama Swami leads the campaign at ISKCON Mayapur. ISKCON Pune and ISKCON Tirupati have set their focus on distributing double the number of sets than last year. Temples such as ISKCON Juhu have also taken advantage of the Janmashtami festival crowds to widely inform one and all about the Bhadra Purnima and get advance payments for pledged sets.

“The message of bhakti mentioned in the Bhagavatam should reach door to door. This mission is being done by ISKCON the organization of Bhaktivedanta Swami. This is very welcome and appreciable. May this mission get executed successfully. May everyone… not just Indians but all humans benefit from this.”

— HH Sri Vishvesha Tirtha Swamiji of the Pejavara Matha, Udupi

Leaders across ISKCON, HH Radhanath Swami, HH Jayapataka Swami, HH Gopal Krishna Goswami, as well as spiritual leaders from Madhva Sampradaya such as HH Sri Vishvesha Tirtha Swamiji of the Pejavara Matha, Udupi are offering positive testimonials, encouraging everyone to take advantage of the Bhadra Moon. Their video testimonials are available at the links below:

Launch Video:

Once again, we encourage everyone to enthusiastically participate in this munificent campaign to further increase the spiritual bliss and success of our movement. The marketing materials available here can be used to thoroughly inspire congregations to participate in this benevolent campaign. This folder has a section on print material as well as videos. More videos will be added as and when we receive them from leaders all over the world. Please also visit the international website for Bhadra Campaign at and use the tag #Bhadra on all social media platforms. Please Follow, Like and Share the campaign through the BBT International Facebook Page:

Janmashtami festival in Jaipur
Live Your TOVP Pledge Campaign Launch