When the living entity understands the target of his life, he takes the arrow of his purified life, and with the help of the bow – the transcendental chanting of pranava, or the Hare Krishna mantra – he throws himself toward the Supreme Personality of Godhead. (Srimad-Bhagavatam, 7.15.42 Purport)
If with the arrow of chanting the holy name of the Lord one pierces Lord Vishnu’s lotus feet, by dint of performing this heroic activity of devotional service on receives the benefit of returning home, back to Godhead.
(Srimad-Bhagavatam, 7.15.42 Purport)