{"id":20157,"date":"2015-10-01T12:33:48","date_gmt":"2015-10-01T12:33:48","guid":{"rendered":"http:\/\/www.dandavats.com\/?p=20157"},"modified":"2015-10-01T12:33:48","modified_gmt":"2015-10-01T12:33:48","slug":"branding-the-50th-anniversary","status":"publish","type":"post","link":"https:\/\/www.dandavats.com\/?p=20157","title":{"rendered":"Branding the 50th  Anniversary"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-tl7UVslan3g\/Vg0n100r3zI\/AAAAAAAAUiE\/FjOHnsh-Snw\/s0\/2015-10-01_14-32-22.jpg\" alt=\"\" \/><\/p>\n<p><strong>By  Mukunda Goswami<\/strong><\/p>\n<p>The concept of \u2018branding\u2019 can be used by putting ISKCON\u2019s 50th Anniversary logo on every ISKCON website, temple notice, temple poster, temple advertising and in many other places.<\/p>\n<p>Placing ISKCON\u2019s 50 th Anniversary logo everywhere is important propaganda. The official logo can appear on ISKCON notices, memos, concession cards, vouchers, announcements, statements, letterheads, websites, position papers, news releases, communiqu\u00e9s of all description, bulletin boards, signs, briefings, manuals, fact sheets, handouts, flyers, minutes of meetings, notices, directories, reports \u2013 and the list goes on. On occasion, this may cost something, but many applications, like websites, are free.<\/p>\n<p>A large number of applications involve minimal costs. Branding is a device employed by corporate entities all over the world. Sometimes branding takes the form of advertising with millions of dollars involved.<\/p>\n<p>One corporate example may be cited. Beginning in the 1990s, a well-known US candy bar advertised itself all over the Russian Federation. After some time, owing to the popularity of its sales, its corporate board decided not to advertise. As a result, sales plummeted. The board then agreed to resume advertising. Soon sales improved, and the bottom line was eventually restored.<\/p>\n<p>According to Promotional Products Association International, \u201cPromotional products can be used for non-profit organisations to promote their cause, as well as promote certain events they hold &#8230;\u201d<\/p>\n<p>Wikipedia tells us \u201cThe Australasian Promotional Products Association (APPA) research &#8230; states [that] the effectiveness of promotional merchandise shows that \u2026 76% recall the name advertised\u201d and that \u201c52% of people do business with a company after receiving a promotional product\u201d.<\/p>\n<p>The website, www.iskcon.org (ISKCON\u2019s official site) uses a type of branding on its homepage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-XNfUXr-G2lY\/Vg0oG3ywNfI\/AAAAAAAAUiM\/4wrcEPWge9g\/s0\/2015-10-01_14-33-32.jpg\" alt=\"Hare Krishna\"\/><strong>By  Mukunda Goswami<\/strong><\/p>\n<p>The concept of \u2018branding\u2019 can be used by putting ISKCON\u2019s 50th Anniversary logo on every ISKCON website, temple notice, temple poster, temple advertising and in many other places.  Placing ISKCON\u2019s 50 th Anniversary logo everywhere is important propaganda. The official logo can appear on ISKCON notices, memos, concession cards, vouchers, announcements, statements, letterheads, websites, position papers, news releases, communiqu\u00e9s of all description, bulletin boards, signs, briefings, manuals, fact sheets, handouts, flyers, minutes of meetings, notices, directories, reports \u2013 and the list goes on. On occasion, this may cost something, but many applications, like websites, are free. <!--more--><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,115],"tags":[],"class_list":["post-20157","post","type-post","status-publish","format-standard","hentry","category-articles","category-iskcon-50"],"_links":{"self":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/20157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20157"}],"version-history":[{"count":1,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/20157\/revisions"}],"predecessor-version":[{"id":20159,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/20157\/revisions\/20159"}],"wp:attachment":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}