![\"\"](\"https:\/\/lh3.googleusercontent.com\/-f_CfN0dMw18\/VnLm0OBsLOI\/AAAAAAAAXwc\/9SaFGPHTMwA\/s0\/2015-12-17_17-46-05.jpg\")
<\/p>\n<\/p>\n
Especially for devotees having reservation for street\/door-to-door distribution, but WANT to participate.<\/p>\n
The uniqueness of this mode is to leverage the Circle of Influence (CoI) of each devotee & create a network. CoI contacts can be Friends, Relatives, Previous\/Present Colleagues\/Neighbors, Shopkeepers, anyone approachable.<\/p>\n
Phase 1:<\/p>\n
\u00b7 Make a list of 10-15 very close people from your CoI contact, with whom you can freely talk.\u200b<\/p>\n
\u00b7 Call 3-5 people from that list daily. The list will be exhausted in 3-4 days.<\/p>\n
Phase 2:<\/p>\n
\u00b7 By now, you would have gained some confidence.<\/p>\n
\u00b7 Now increase the CoI list to be as exhaustive as possible. Do NOT discriminate or speculate if the person would be interested or not. Just list people whom you know.<\/p>\n
\u00b7 Call fixed number of people every day in the descending order of your comfort level.<\/p>\n
\u00b7 If some are not interested you may ask for references whom you can contact. This can create good leads.<\/p>\n
Phase 3:<\/p>\n
\u00b7 Identify the leaders in CoI contacts: Like chairman\/secretary\/president of any business, philanthropic, religious organizations, housing society, clubs, etc.<\/p>\n
\u00b7 Seek their guidance to increase Gita distribution within their circle of influence.<\/p>\n
\u00b7 They can give referrals, table space or stage time in their events, etc.<\/p>\n
Phase 4:<\/p>\n
\u00b7 Use the collected phone\/mobile numbers in your congregation preaching programs and in the temple.<\/p>\n
\u00b7 Use the telephone directory to make blind calls. Need to figure out the success rate for this mode.<\/p>\n
Follow-up:<\/p>\n
\u00b7 Follow-up with those who pledged to buy, till the book reaches them. If need be, post it to them OR connect them to local devotee\/temple to arrange Gita for them.<\/p>\n
Testimonies – Experiences of THIS mode of book distribution:<\/p>\n
\u00b7 Called a devotee friend. He offered to distribute Gita to all students in his son\u2019s school. His budget was 200 Gitas. He got 200 Gita sponsorship from other source. So total of 400 Gita distribution pledged.<\/p>\n
\u00b7 A friend tapped his 20 CoI contacts and distributed 2,000 Gitas.<\/p>\n
\u00b7 Called a cousin. He bought 50 Gitas to distribute in his circle.<\/p>\n
\u00b7 Called a school friend. He decided to distribute 40 Gitas to guests on his parent\u2019s 50th wedding anniversary.<\/p>\n
\u00b7 Called college friends. He decided to gift Gita in his building and society. One distributed 15 another 20.<\/p>\n
\u00b7 A school friend bought Gita for himself although he thought it would be difficult to understand. We assured discussion whenever needed. This way, we can also create a Gita Study Circle with book distribution.<\/p>\n
We shall be happy to assist in designing step-by-step program suiting your nature & circumstance. E.g. If you are hesitant, your CoI contacts can be called by other family member or devotee, giving your reference.<\/p>\n
Messaging Instead of Phone\/Mobile:<\/p>\n
\u00b7 You may also use Messaging (SMS, Whatsapp, Viber, FB, etc.) to inform your CoI contacts. But address the person with name. General message without specific name of the person is not effective.<\/p>\n
What to Speak\u00b7 <\/p>\n
\u00b7 This is a Gita Jayanti month when the Gita was spoken.<\/p>\n
\u00b7 To celebrate, ISKCON\/we are distributing Bhagavad Gita.<\/p>\n
\u00b7 If you may please support this noble cause:<\/p>\n
\u00fc Buy Gita for yourself
\n \u00fc Sponsor Gitas to gift your friends, family, colleagues, business, children’s school, enemies :-), etc.
\n \u00fc Sponsor Gitas and we can distribute for you.<\/p>\n
Advantages of this mode of book distribution:<\/p>\n
\u00b7 Rapport is already there with known people. So easy to approach. Most are ready requiring gentle push.<\/p>\n
\u00b7 Less probability to allow mind to overpower us.<\/p>\n
\u00b7 Instead of head-on face-off with our false ego, this is the moderate way around.<\/p>\n
\u00b7 Creates momentum to inspire street or door-to-door distribution for further purification.<\/p>\n
\u00b7 We may be able to distribute bigger quantity of books.<\/p>\n
Good to have:<\/p>\n
\u00b7 Please be detached to book count. If easier, let people buy from local temple. Even if the count goes to that temple. Your work is done as long as the Gita gets in your contact\u2019s hand.<\/p>\n
\u00b7 Apply for unlimited phone\/mobile calling scheme so that you do not incur excessive cost for these phone calls. E.g. Airtel-India landline charges Rs. 99\/- per month for unlimited calls to landline\/mobile within India.<\/p>\n
Mood:<\/p>\n
\u00b7 Please see this as a service of engaging the Jiva and for our own purification.<\/p>\n
\u00b7 Do not focus to get the money or high book score. Focus on Giving.<\/p>\n
\u00b7 Please ignore and don’t feel dejected if someone says NO. Our service is to try to distribute books. Not that what is my score or what is my collection. BG 2.47: \u201cKarmanye vadhikaraste ma phalesu kadacana…..\u201d. Krsna told Arjun to fight the battle and not to win the battle.<\/p>\n
Other Optional Points for the script:<\/p>\n
\u00fc This is SHASTRA DAAN – Greatest kind of Charity of Divine Knowledge
\n \u00fc This BHAGAVAD GITA is a Manual of Mankind
\n \u00fc If any festival is round the corner: \u201cWonderful Time to offer Wonderful Gift (Bhagavad Gita) to Wonderful People in your life.\u201d
\n \u00fc As said, “There is no better gift than Gita to be given to or to be received from.”
\n \u00fc Lord Krishna says in Bhagavad Gita (BG 18.68-70) that one who distributes this message of Bhagavad Gita is Most Dear to Him and recipient of His Blessings.
\n \u00fc Some may say their contacts not interested: Story:- Bhagavad Gita was given to an uninterested person. He disposed it to old book shop. A student picked it and became a devotee with his 3 brothers. Preached to his teacher & he also became a devotee with family. And the network continued.
\n \u00fc Few Celebrity Readers of Bhagavad Gita: Albert Einstein, Mahatma Gandhi, Sri Aurobindo, Ralph Waldo Emerson, Spiritual teachers of India.<\/p>\n
We shall be happy to assist in designing step-by-step program suiting your nature & circumstance.<\/p>\n
E.g. If you are hesitant, your CoI contacts can be called by other family member or devotee, giving your reference.<\/p>\n
If you may have any questions then we shall be happy to answer.<\/p>\n
Please share your experiences and feedback with us.<\/p>\n
Thank you very much.<\/p>\n
your servant,<\/p>\n
Sanjay Krsnacandra das KCS<\/p>\n
ISKCON-Japan<\/p>\n
Email: sanjay.karanji@gmail.com<\/p>\n
Phone\/Whatsapp\/Viber: +91-7874499982 (India)<\/p>\n
Skype: sanjay.karanji<\/p>\n","protected":false},"excerpt":{"rendered":"
Phase 1: Make a list of 10-15 very close people from your CoI contact, with whom you can freely talk. Call 3-5 people from that list daily. The list will be exhausted in 3-4 days. Phase 2: By now, you would have gained some confidence. Now increase the CoI list to be as exhaustive as possible. Do NOT discriminate or speculate if the person would be interested or not. Just list people whom you know. Call fixed number of people every day in the descending order of your comfort level. If some are not interested you may ask for references whom you can contact. This can create good leads. Phase 3: Identify the leaders in CoI contacts: Like chairman\/secretary\/president of any business, philanthropic, religious organizations, housing society, clubs, etc. Seek their guidance to increase Gita distribution within their circle of influence. They can give referrals, table space or stage time in their events, etc.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-22651","post","type-post","status-publish","format-standard","hentry","category-book-distribution"],"_links":{"self":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/22651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22651"}],"version-history":[{"count":3,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/22651\/revisions"}],"predecessor-version":[{"id":22655,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/22651\/revisions\/22655"}],"wp:attachment":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Hare](\"https:\/\/lh3.googleusercontent.com\/-YifqJmsmk7Q\/VnLnArhF8oI\/AAAAAAAAXwk\/BlfRQO0pgfE\/s0\/2015-12-17_17-46-59.jpg\")
By Sanjay Krsnacandra das<\/strong><\/p>\n