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By Sri Radharamana dasa<\/strong><\/p>\n His Holiness Bhakti Charu Swami was invited to provide the keynote speech for \u2018The Call of Dharma\u2019 at the Headquarters of EY in London on 25th October, 2016. EY (formerly Ernst & Young) is a multinational professional services firm and is the third largest of the “Big Four” with Deloitte and PwC. EY has 231,000 employees in over 700 offices across 150 countries; revenues as at 2016 total USD 29.6 billion. EY provides assurance (including financial audit), tax, consulting and advisory services to companies. <\/p>\n The \u2018Call of Dharma\u2019 marks the evening of a daylong celebration across the firm which included Diwali prashadam sweets distributed to all UK and Ireland EY offices along with festive cards and animated media wall messages. In the spirit of the festival, EY hosted a ‘dress colourful’ day across UK and a lunchtime Bharat Natyam performance at the UK Headquarters. With over 100 professionals in attendance at the evening event, His Holiness explained how one can take lessons from the story of Diwali and reflect them in our professional lives. Due to huge demands, the event was streamed live via the \u2018Veda London\u2019 page on Facebook where people in their thousands, from all over the world, tuned in to watch the keynote speech. <\/p>\n His Holiness explained how the Ramayana literally documents the \u2018Journey of Lord Rama\u2019 to exemplify ideal character and virtues through the history of Lord Rama\u2019s journey for global peace and prosperity despite life\u2019s various challenges. Diwali appears as the summation of that journey. In explaining the Call of Dharma, His Holiness used various examples to describe the dormant nature of the living entity and subsequent Dharma, which when followed, grants permanent peace and prosperity. <\/p>\n Following an interactive Q&A session, Sandipani Muni dasa concluded the evening with melodious kirtana, singing of Sanskrit meditative mantras. Event organiser, Bijal Majithia, Assistant Director for EMEIA FSO and Hindu Representative for EY, commented: \u201cTonight has been a wonderful opportunity to make relevant the ancient values of Diwali through hosting His Holiness Bhakti Charu Swami at EY. The Call of Dharma concluded the day long festival throughout UK and Ireland to remind the professional community that one needs to be the change they wish to see.\u201c <\/p>\n
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By Sri Radharamana dasa<\/strong><\/p>\n