{"id":53375,"date":"2017-11-22T12:19:19","date_gmt":"2017-11-22T11:19:19","guid":{"rendered":"http:\/\/dandavats.tumblr.com\/post\/167765160431"},"modified":"2017-11-22T12:19:19","modified_gmt":"2017-11-22T11:19:19","slug":"lord-vishnu-to-be-on-the-cover-of-the-sri-isopanisadramesvara","status":"publish","type":"post","link":"https:\/\/www.dandavats.com\/?p=53375","title":{"rendered":"Lord Vishnu to be on the cover of the Sri Isopanisad!\nRamesvara:…"},"content":{"rendered":"

<\/p>\n

Lord Vishnu to be on the cover of the Sri Isopanisad!
\nRamesvara: In 1974 the artists and I had thought for the reprinting of the Isopanisad that we would have a new picture on the cover.
\nInstead of Lord Vishnu we would have a picture of Krishna on the cover.
\nAgain I had the good fortune to present that idea to Srila Prabhupada.
\nHe rejected it. He was angry.
\nPrabhupada said, \u201cI have specifically chosen Lord Vishnu to be on the cover of the Sri Isopanisad. I want this book to be attractive to people of all philosophical persuasions, even Mayavadis and Vedantists.
\n\u201cAll the different philosophical schools have to see Vishnu on the cover of Isopanisad. Krishna they won\u2019t buy. What is wrong with you? Whose idea is this?\u201d
\nPrabhupada was so involved in selecting the artwork, choosing the size, the number of pages per book, the design of the book.
\nPrabhupada\u2019s genius was that he was taking books of the highest philosophy and making them popular.
\nPhilosophy books aren\u2019t popular.
\nPhilosophy books don\u2019t sell anywhere in the world.
\nBut Prabhupada\u2019s genius was to have these gorgeous art paintings, carefully chosen, to insert in philosophy books to sell them to average persons all over the world.
\nThis was genius marketing on Srila Prabhupada\u2019s part.
\nHe was in charge. He planned this.
\nYou could not make a change if he didn\u2019t approve it.
\n\u2014Ramesvara
\n.<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/p>\n

Lord Vishnu to be on the cover of the Sri Isopanisad!
\nRamesvara: In 1974 the artists and I had thought for the reprinting of the Isopanisad that we would have a new picture on the cover.
\nInstead of Lord Vishnu we would have a picture of Krishna on the cover.
\nAgain I had the good fortune to present that idea to Srila Prabhupada.
\nHe rejected it. He was angry.
\nPrabhupada said, “I have specifically chosen Lord Vishnu to be on the cover of the Sri Isopanisad. I want this book to be attractive to people of all philosophical persuasions, even Mayavadis and Vedantists.
\n“All the different philosophical schools have to see Vishnu on the cover of Isopanisad. Krishna they won’t buy. What is wrong with you? Whose idea is this?”
\nPrabhupada was so involved in selecting the artwork, choosing the size, the number of pages per book, the design of the book.
\nPrabhupada’s genius was that he was taking books of the highest philosophy and making them popular.
\nPhilosophy books aren’t popular.
\nPhilosophy books don’t sell anywhere in the world.
\nBut Prabhupada’s genius was to have these gorgeous art paintings, carefully chosen, to insert in philosophy books to sell them to average persons all over the world.
\nThis was genius marketing on Srila Prabhupada’s part.
\nHe was in charge. He planned this.
\nYou could not make a change if he didn’t approve it.
\n—Ramesvara
\n.<\/p>\n","protected":false},"author":10650,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-53375","post","type-post","status-publish","format-standard","hentry","category-recent-media"],"_links":{"self":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/53375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/users\/10650"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53375"}],"version-history":[{"count":1,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/53375\/revisions"}],"predecessor-version":[{"id":53376,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=\/wp\/v2\/posts\/53375\/revisions\/53376"}],"wp:attachment":[{"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dandavats.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}