“Because you do not love Krishna cent percent, therefore material desires. The balance is filled up by material desires. Just like in a glass there is some ink, and if you fill up with water, the full glass, the ink will vanish; there will be no more ink. It will be all, all white. This is the way. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). To love Krishna means you have no more material desire. The percentage you are lacking Krishna love, the percentage material desires are there. Ye yathā māṁ prapadyante (BG 4.11). If you love Krishna ten percent, then ninety percent material desires. And if you love Krishna ninety percent, ten percent material desires. And if you love Krishna cent percent, there is no material desire. This is the way. So if you love Krishna twenty-four hours, cent percent, simply thinking of Krishna and offering obeisances, worshiping, then where is the possibility of material desires? There is no possibility.”
(Srila Prabhupada Lecture, New Mayapur, August 3, 1976)