By Romapada Das International Coordinator ISKCON 50th Anniversary Celebrations
Mobile:+91 (0) 997 993 3880
Email: romapada@iskcon50.org
Skype: ramesh.kallidai
Web: www.iskcon50.org
PAMHO: romapada.GKG@pamho.net
The Global Office for ISKCON’s 50th Anniversary invites applications for the following two volunteer positions:
Role 1: ISKCON 50 Webmaster
Role:
The ISKCON 50 Webmaster will completely own our website (www.iskcon50.org) by providing regular updates, maintenance and support. Duties include:
● Uploading latest stories and announcements on the Home page and other relevant pages
● Searching for ISKCON 50 stories on the web and other ISKCON sites and providing links from the ISKCON 50 website
● Maintaining and updating our resources section including all downloadable files
● Maintaining and uploading a photo and video archive/library
● Removing outdated information and keeping the website up-to-date with ‘current’ information
● Maintaining a calendar of all ISKCON 50 events worldwide by collecting information and uploading it on the website
● Identifying new functionalities or features of the website as we move forward
● Working closely with our Technical Support team to add new functionalities or features
● Maintaining a contact database, and sending regular updates to our subscriber list and other distribution lists
● Producing a bi-monthly newsletter with content provided by our editorial team
Qualifications and Experience:
Preferably a graduate who has experience in creating or maintaining websites, and has used content management software
Past experience in creating and maintaining websites must be demonstrated with a proven track-record in using WordPress
Knowledge of HTML would be an advantage, but not necessary
Working Hours:
Four to six hours a week
How to apply:
The ISKCON 50 Webmaster will report to the International Coordinator for ISKCON 50 and will work under the guidance of the International Executive Committee.
Candidates can send a copy of their CV and a short note on why they feel they will fit this role to: info@iskcon50.org
Role 2: Social Media Manager
Role
Creating a social media strategy for ISKCON’s 50th anniversary and executing the strategy so that the 50th anniversary becomes a major presence on social networking sites with active interaction and participation from our target audience. Duties include:
▪ Managing Social Media marketing campaigns and day-to-day activities including:
▪ Curate relevant content to reach ISKCON 50’s target audience
▪ Create, curate, and manage all published content (images, video and written)
▪ Monitor, listen and respond to users in a “Social” way while cultivating leads and followers
▪ Conduct online advocacy and open streams for cross-promotions
▪ Develop and expand community and/or blogger outreach efforts
▪ Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Instagram, Youtube channels and blog)
▪ Design, create and manage promotions and Social ad campaigns
▪ Compile report for management showing results (ROI)
▪ Become an advocate for ISKCON 50 in Social Media spaces, engaging in dialogues and answering questions where appropriate
▪ Capture online reviews, ratings and trends
▪ Use online tools to capture qualitative and quantitative data for revising ISKCON 50’s social media plans
▪ Produce monthly reports on how effective ISKCON 50’s social media has been, and the extent of our outreach by using relevant metrics
Qualifications and experience
● A graduate with a proven track record in social media marketing. An academic qualification in social media marketing will be an advantage, but not necessary.
● Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
● Be proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
● Has in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
● Maintains excellent writing and language skills.
● Has a working knowledge of the blogging ecosystem relevant to ISKCON 50
● Displays ability to effectively communicate information and ideas in written and video format.
● Exceeds at building and maintaining sales relationships, online and off.
● Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
● Possesses functional knowledge and/or personal experience with WordPress.
● Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
● Has a big picture understanding of how blog and social media content fit into search rankings and how our content will operate in the 50th anniversary marketing funnel.
● Conceptualises and creates eye-catching images for our social media and blog posts. While it is not necessary to have advanced Photoshop skills, a good eye for design and the ability to source and edit images is a must-have. The candidate needs to demonstrate ‘graphic-thinking’ rather than skills for graphic design.
Working Hours:
Six to ten hours a week
How to apply:
The Social Media Manager will report to the International Coordinator for ISKCON 50 and will work under the guidance of the International Executive Committee.
Candidates can send a copy of their CV and a short note on why they feel they will fit this role to: info@iskcon50.org