Lokanath Swami is elaborating about the ISKCON Outreach programs (22 min video)
Srila Prabhupada: Sometimes it is very risky to give great philosophical instructions to ordinary people, but Sri Caitanya Mahaprabhu, for the benefit of the fallen souls of Kali-yuga, has given us a very nice instrument, the chanting of the Hare Krishna mantra. (Srimad-Bhagavatam, 5.10.18 Purport)
Watch it here: https://goo.gl/82ft2f