“The Gateway Effect”
This computer science student from Saudi Arabia saw some of our English books on the table, said he was not very good with English, and then showed little interest.
However as soon as he caught sight of the “Perfection of Yoga”, staring back at him in his native Arabic, his eyes went wide in amazement, his jaw dropped open a bit, and he just had to have it! Then he suddenly seemed fascinated by the whole scene. And it was at that very moment that he changed his mind and insisted on getting some of the English books as well.
This phenomenon has happened so many times in various languages, that we’ve coined a term for it: The Gateway Effect!. For many more ecstatic photos and stories like this regarding foreign language book distribution in Arabic, Chinese, etc, please visit: http://www.facebook.com/bbtfeme