Ecstatic New Year’s Eve Harinam in Piccadilly Circus, London (2 min video)
Srila Prabhupada: All glories to the all-blissful holy name of Sri Krishna, which causes the devotee to give up all conventional religious duties, meditation and worship. When somehow or other uttered even once by a living entity, the holy name awards him liberation. The holy name of Krishna is the highest nectar. It is my very life and my only treasure. (Caitanya-caritamrta, Antya-lila, 4.71 purport).
Watch it here: https://goo.gl/gwD537