So Ramacandra’s life, God’s activities, pastimes, if we hear, that means we are associating with Ramacandra. There is no difference between His form, His name, His pastimes, and Himself. He’s absolute. Therefore either you chant the holy name of Rama or you see the statue of Rama or you talk of His pastimes, transcendental pastimes, everything, that means you are associating with the Supreme Personality of Godhead. So we take advantage of these days when the incarnation of God appears or disappears, and we try to associate with Him. By His association we become purified. Our process is purification. Krishna consciousness means simply we are purifying our consciousness.
(A.C. Bhaktivedanta Swami Prabhupada 27th March 1969. The Appearance day of Lord Rama – Ramanavami, Hawaii, USA.)