“We are all originally situated on the platform of Krsna consciousness in our eternal personal relationship of love of Krsna. But due to forgetfulness we become familiar with the material world or Maya. As soon as one chants the Hare Krsna Mantra with sincerity and without offense (you know there are ten kinds of offenses to the Holy Name which we are to avoid very, very carefully) his original Krsna consciousness is immediately revived. Krsna consciousness means to be always remembering Krsna in some way or other, just like we are immediately thinking of Krsna when we chant His Name, Krsna, and we are always thinking how we can do something nice to please Krsna with some service or other, or we are reading literature about Krsna or speaking about Krsna. In this way we are always remembering Krsna and that is our natural conscious state. So naturally everything about Krsna is originally known to us all and as soon as we begin to associate with the devotees of the Lord and chant His Holy Name, this memory gradually becomes stronger as we remember our constitutional position of always serving Krsna in different ways.”
(Srila Prabhupada Letter, November 17th, 1970)