Be always engaged in some sort of service, twenty-four hours in the service of the Supreme Lord KášášŁáša in KášášŁáša consciousness, there is no power in the world who can drag you into this sense gratification province. You at once become nirguáša. This is the process. So we have to stick to this principle: “How I can serve KášášŁáša always, always?” ÄŞhÄ yasya harer dÄsye. If you cannot do, if you simply think, “How can I do? How can I do? How can I do?” simply this, if you practically cannot do, but if you simply think that “How can I do?” oh, then also you become liberated. Then also you become liberated. And what to speak of when we actually serve. This is such a nice thing, KášášŁáša consciousness. So if you want to save yourself from this material turmoil, then always stick to this KášášŁáša consciousness persistently. Yes.
(Srila Prabhupada Lecture, New York, December 21, 1966)